The SSC sun-rays mark is the cornerstone of the brand. It signals five decades of family-owned reliability. Treat it with respect: clear space, full contrast, never recolored, never stretched.
Maintain padding equal to the cap-height of the wordmark on every side. Never pack the logo against type, edges, or imagery.
Below these sizes, the rays in the mark stop reading cleanly. Use a wordmark-only variant if you need to go smaller.
A four-color palette pulled from the field: ink black for structure, paper warm-white for ground, safety orange for action, signal yellow for emphasis. Greens read as success only — they don't drive design.
Paper grounds. Ink structures. Yellow emphasizes. Orange acts. Never let any color dominate beyond its share.
Three voices. Archivo Black builds presence. Inter handles every reading scale. JetBrains Mono adds technical precision — labels, captions, data. Together they make the brand feel like a spec sheet — built, measured, fielded.
Aa Bb Cc
Aa Bb Cc
Aa Bb Cc
Sunshine Supply talks like a trusted veteran on the jobsite. Direct, confident, grounded in field reality. We've been at this since 1971, so we've seen what holds up and what doesn't. We help pros do their best work and we respect their time. We sell to people who have to make their work last, so every word earns its place.
Veteran tradesperson, not salesperson. Knows the product cold, has applied it in the field, tells you straight what works. Doesn't oversell. Doesn't hedge. Doesn't talk down. Comfortable with numbers, warranties, coverage rates, and trade jargon because the audience is.
Roofers, painters, waterproofing contractors, applicators, property managers, board members, and the buyers who keep them supplied. Adults. Experts. People who measure twice and bill by the square. Never down, never up.
Every claim is grounded in jobsite reality. No theory, no marketing fluff. Only what holds up on the roof.
Plain words, short sentences, real numbers. We don't hedge, we don't pad, we don't bury the lede.
Precise. Measurable. Defensible. Every product has a number, every promise has a warranty.
We talk to roofers, contractors, board members, property managers. Adults. Experts. Never down, never up.
The voice stays consistent across every surface. The tone shifts with context. Same speaker, different room.
Lead with the number. Make the offer obvious. Energy without exclamation points.
"100% silicone. 10-year renewable warranty. 3.3 sq/pail."
Numbers, units, and conditions. No hype, no opinion, no adjectives that aren't measurable.
"Apply at 1.5 gal/sq over prepped EPDM. Cure time 4 hours at 70°F."
Problem-solving mode. Ask for what you need. Tell the customer what happens next.
"Send a photo of the substrate and we'll spec the right primer."
Lead with the status. End with the next move. Spare the team a second read.
"Credit hold flagged. Confirm with AR before releasing the order."
Verbs: coat · seal · spec · ship · save · restore · extend
Nouns: pail · roof · crew · square · spec · callback · margin
Phrases: "field-tested", "spec-grade", "10-year renewable", "no tear-offs"
Filler: innovative · cutting-edge · revolutionary · synergy
Hedges: potentially · might · could possibly · we believe
Emoji: not in headers, not in CTAs, not at all
The kit. Everything is rectilinear, hard-edged, no rounded corners. Every CTA gets a 4px ink shadow. Every section header gets a § number. Every data point gets a JetBrains label.
Real jobsites. Real crews. Real product. Documentary, not staged. Every photo gets a FIG.## caption — small yellow plate, JetBrains type — to anchor it as field documentation, not stock.
The marketing email is the brand's most-used surface. Eight stacked blocks, in this order, every time. Each block has a single job — don't combine, don't reorder.
SSC mark + callouts + Est. 1971. Paper background, ink rule.
Field photo + headline slab. Eyebrow tag in safety orange.
Yellow band, $price + MSRP + primary CTA.
Numbered data table of 4 reasons.
Interactive calculator. Pails → coverage, total, savings.
Product line (4 SKUs) with photos, codes, descriptions.
Testimonial on ink with safety-orange left bar.
Yellow band CTA, then full branded footer.
The brand stays sharp by holding the line. Quick checklist for the things that matter most.